A B&B with refined identity and direct bookings.
New website with premium visual identity for a B&B in Viana do Castelo. Poetic tagline, photography that sells experience, direct WhatsApp contact without friction.
Challenge
Villa Vale Flores is a five-bedroom B&B in Viana do Castelo — pool, garden, premium atmosphere for couples and families on a getaway. They had presence on platforms but lacked their own site with an identity matching the house's level. Guests who arrived via social media had nowhere to go to book directly.
Solution
We designed a refined one-pager with full-width photography gallery and the tagline 'five rooms, five states of mind'. Structure focused on emotion: large images, poetic copy, social proof. Direct WhatsApp contact in the main button — no long forms. Google Business Profile setup and schema.org LocalBusiness for local SEO in Viana.
Results
- Site live in 2 weeks
- Lighthouse 98 on mobile
- 100% bookings via direct channels (WhatsApp + phone + email)
- Ranked for 'B&B Viana do Castelo' and 'Viana accommodation pool'
- Zero commissions to OTAs
“We were getting almost everything via Booking. With the new site and direct WhatsApp, most bookings now come without paying commission. And guests compliment the site.”
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