Meta Ads for Short-Term Rentals
Instagram and Facebook that sell the destination, not just the property. Visual creatives, right audiences, ROAS measured per booking.
What we do
Creatives that sell experience
Short-form video of the property + region. Guests don't buy rooms — they buy memories.
Lookalikes of past guests
Import emails of previous guests and generate similar audiences. Works very well for STRs.
Site retargeting
Visitors who didn't book — see the ad on Instagram 3 days later.
Conversions API
Server-side tracking to beat iOS and ad-blocker limitations.
What you get
- Business Manager + Pixel + Conversions API setup
- Monthly creative strategy
- Production of 4–8 creatives per month
- Continuous management and optimisation
- ROAS dashboard
- Monthly report with next tests
Frequently asked questions
Does it work better than Google Ads for STRs?
No — it works differently. Google captures active demand; Meta generates demand. Both together is ideal.
What's the minimum budget?
€300–400/month media spend. Below that the algorithm doesn't learn enough.
Do you produce video?
Yes. We edit from your property's photos/videos. For professional shoots from scratch, there's a production add-on.
Related services
Ready to stop paying commissions?
Reply in under 4 business hours. Initial briefing always free.